One of the main attractions in Milan is its elegant fashion district, more specifically the most famous street here,Via Monte Napoleone. Milan is Italy’s fashion capital and some say it is the fashion capital of the world.
The entire fashion district of Milan is known as the Quadrilatero della moda and is not far from Milan’s most famous landmark, the Duomo. Although Via Monte Naploeone is the most important and most well-known street in the fashion district here, Via della Spiga and Via Manzoni have their share of designer stores as well. One of the most recognized with a shop on Via della Spiga is Dolce&Gabbana,
Via Montenapoleone is the street where fashion models and celebrities go shopping and price is never a concern. As the saying goes, “if you have to ask the price, you can’t afford it.” For any first-time visitor to Milan, window shopping on this street is an entertainment in and of itself.
During my stroll on Via Monte Naploeone I did not see any famous people, but I was amazed by the prices in the windows of some of the designs that would become the year’s hot trends. Men’s shoes for 800 euros, a sweater for 500 euros and women’s pant suits for 3700 euros were just a few of the examples that caught my eye.
Via Monte Naploeone is packed full of designer shops one after the other, including clothing, shoes and jewelry shops. Clothing designers such as Versace, Ungaro, Mila Schon, Les Copains, Gucci and Basile are just a few who call Via Monte Naploeone home. Shoe designers Ferragamo, Bally, Fratelli Rossetti and Vierre are here and jewelers Cartier, Tiffany and Buccellati grace this street with their high end shops.
Milan’s Fashion Week takes place not once but four times a year with separate spring/summer men’s and women’s fashion weeks and also fall/winter men’s and women’s fashion weeks. The designer shops on Via Monte Napoleone gear up for these huge events which include catwalks, parties and other events. During each week there are as many as 70 runway shows and 50 showroom presentations for the buyers who come from all over the world.
Fashion weeks are huge revenue-producing events for Italy. The Italian brands hope to produce as upwards of 100 billion dollars total revenue for the upcoming year.
Do you like to window shop? Have you been to Milan? I’d love to hear your feedback. Please leave a comment.