As a writer, I enjoy writing a whole lot more than selling or marketing my books. I am sure this is true for most writers, yet books do not sell themselves, so promoting and marketing becomes part of the process.
I have personally found Twitter to be one of the best avenues for promoting and networking, and I enjoy the engagement with others on this 140-character social media venue. I have sold the majority of my books as a result of the word getting out via Twitter, and I have found the community of writers and readers to be extremely supportive of each other. I am grateful to all who have played a part in this process.
However, as a member of the Treasure Coast Writers Guild I also occasionally participate in events where I have the opportunity to engage readers and sell my books in person. It’s fun and I am able to autograph them for readers who are interested in learning about my travels in Italy. I am not a salesperson by nature, so I don’t sell that many books at these venues overall. Recently, however, I had a fun and successful weekend at a three-day Taste of Little Italy festival, not far from where I live in Florida.
Of course not everyone buys a book and that’s OK, but I am always amazed at the excuses which I have heard again and again. I don’t know why someone doesn’t simply say, “Thank you, not today,” or “I’m not interested,” or “That’s not my genre.” So I decided it’s time to write a post to share with you the top 7 excuses people give not to buy books.
• “I don’t read.” This seems to be one of the most common excuses I’ve heard, and it never ceases to surprise me when someone says this while they walk away. If I myself didn’t read, I would be ashamed to admit it to anyone, but apparently “Honey Badger don’t care.” Unbelievable.
• “I only read the Bible.” This is another excuse I hear almost every time, and I don’t even live in the Bible belt. It’s as if they believe that God doesn’t want anyone to learn anything that isn’t in the Holy Book.
• “I have so many books to read already.” Okay, I can sort of identify with this one, but what’s one more, especially if you seem to really be interested in the subject?
• “I could write a book.” Duh – What does this have to do with reading a book, or buying a book? If you could write a book, go do it.
• “I only read on my Kindle.” While I realize that Kindle sales outsell paperbacks today, I would think a more appropriate response might be, “Is your book available online as an eBook?”
• “I don’t even live here.” This excuse is from a snowbird, someone who lives in Florida for a few months during the winter and then returns to a home up North. The first time I heard this, I couldn’t help myself from asking where they lived and then asking if they read in New Jersey. See why I was not cut out to be in sales? Obviously, the person did not buy a book from me.
• “I didn’t bring any money with me.” This one is another excuse that makes me wonder how anyone could leave their home with no money. Again, even if this was true, I would never acknowledge this to a stranger.
There are plenty more excuses that people give for not buying books, but these 7 are the top ones I have heard. I’d love to hear more, so please share any you’ve heard.
If you like what you read, please leave a comment, and/or share this post with a friend. I’m always interested in feedback. Until then, keep reading and thank you for not being one who “doesn’t read.”