I thought I would write about Italy and specifically mention some of the topics making news there. A few of these will definitely affect sightseeing agendas and travel plans especially in Rome.
It is no secret that Italy’s economy is not doing well, to say the least, and when their ancient monuments need to be restored the Italian government has reached out to the private sector for help.
In August the Trevi Fountain had to be drained for repairs and it was recently announced that the Italian fashion giant, Fendi, will be sponsoring the €2.5 million restoration which will begin in March and last through the year, or even longer if on the Italian time schedule.
The largest and most expensive restoration is at the Colosseum and the Italian shoe company, Tod’s is paying €25 million. That project will take several years and already there have been ongoing delays. Nothing happens quickly in Rome.
The Rialto Bridge is another landmark in need of repairs and Diesel, the Italian clothing company famous for jeans is ponying up €4 million for this project.
Visitors to these sites will have to take photos with scaffolding and construction equipment around these landmarks but it is what it is. I wouldn’t let that stop me from a trip to my favorite place – ITALIA!
What amazes me is that in the middle of a terrible financial recession (more like depression in a lot of places) Italy needs work done on the art work and finds a way to do it. It just so impresses me that a country can be so rational about what really counts. Go Italia!
Great to see private companies helping to maintain these special landmarks. 😉
The Palladian Traveler
Private donors will actually keep these restoration projects moving forward, with less delays and shutdowns if the projects were managed by government agencies. Sure, things move slower in Italia, but that’s what make her who she is. You want speed and efficiency go to Germany, Scandinavia, etc.
Travelers might see promotional billboards on said sites, as that is part of the agreement package for such donations, however, who cares, as long as it gets the job done? I know the Founder and C.E.O. of Diesel (the Italian high end clothing manufacturing company from Vicenza, Veneto region, Italy) Renzo Rosso, personally and he’s a great guy. Diesel’s promotional campaigns have always been “cutting edge”, so if in Italy, look out for what could turn out to be interesting billboards in Venice!
Thank you Lori for your perspective on this, as an Italian in the know! I appreciate your comments as always.
How awesome is that?
Kudo’s to the business’ that are stepping in the gap!